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How Dealerships Can Maximize Their Sales This Holiday Season

Automotive Mastermind

As we approach the end of the year, holiday car sales are upon us with Black Friday and Christmas being the tentpoles of many dealerships’ end-of-year sales strategies. With limited inventory and few OEM incentives, dealers need to rethink how they approach their year-end sales events to maximize their available opportunities in 2022.

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Reimagining Dealership Year-End Sales Events in 2021

Automotive Mastermind

Every year leading into the holidays, dealers and their customers have typically known what to expect when it comes to year-end sales events. But as the looming microchip shortage and countless production delays continue, this year’s holiday season and year-end sales events for many dealerships will likely look vastly different than before.

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3 Steps to Proactively Prevent Customer Lease Buybacks

Automotive Mastermind

While the automotive industry has encountered numerous disruptions in recent years, the current market is presenting entirely new challenges and opportunities for auto dealers, even as inventory levels begin to normalize. This empowers your team to tailor their approach and proactively address any concerns before a customer’s lease expires.

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Inventory Shortages: 3 Myths Dealers Need to Know

Automotive Mastermind

This is just one of the potentially damaging misconceptions that could be holding dealers back from making the most of their sales, service and acquisition opportunities. In the meantime, consumer demand has also pushed certified pre-owned (CPO) sales back to pre-pandemic levels, according to IHS Markit.