Automotive Mastermind

JUNE 1, 2023

While the automotive industry has encountered numerous disruptions in recent years, the current market is presenting entirely new challenges and opportunities for auto dealers, even as inventory levels begin to normalize. This helps to engage with relevant and timely messaging that keeps them informed on the current market.

Customer 52

Customer Lease Extension Dealerships Finance 52

Automotive Mastermind

NOVEMBER 10, 2022

With fewer brand incentives and deals than in previous years, it’s critical dealers take a targeted and proactive approach to their holiday marketing. With fewer brand incentives and deals than in previous years, it’s critical dealers take a targeted and proactive approach to their holiday marketing.

Dealerships 52

Dealerships Sales Lease Extension Customer 52

Automotive Mastermind

NOVEMBER 12, 2021

Instead, this year Honda launched a new brand-focused marketing campaign promoting the brand’s overall quality, safety and reliability demonstrated through the years. I think we’re still going to do it, I just think what we do [this year] will be less,” said Andrew Gilleland, head of the Lexus Division, to Automotive News.

Dealerships 52

Dealerships Sales Lease Extension Customer 52

Automotive Mastermind

OCTOBER 22, 2021

Dealerships can’t market with little or no inventory. Through July 2021, CPO sales increased by 11% year-over-year However, as pandemic-driven lease extensions begin to expire, CPO supply constraints are expected to improve, providing a potentially lucrative opportunity for dealers to engage buyers and build loyalty through CPO sales.

Lease Extension 52

Lease Extension Customer Retail Buyer 52