Automotive Lease Extension Marketing 
Shawn Ryder
JANUARY 18, 2025
In today’s fast-paced automotive environment, many consumers find themselves contemplating whether to extend their car lease or return the vehicle at the end of the term. This process can seem daunting, especially when market conditions fluctuate. Is now a good time to extend your car lease, or should you wait?
Automotive Mastermind
JUNE 1, 2023
While the automotive industry has encountered numerous disruptions in recent years, the current market is presenting entirely new challenges and opportunities for auto dealers, even as inventory levels begin to normalize. This helps to engage with relevant and timely messaging that keeps them informed on the current market.
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Automotive Mastermind
NOVEMBER 12, 2021
Instead, this year Honda launched a new brand-focused marketing campaign promoting the brand’s overall quality, safety and reliability demonstrated through the years. I think we’re still going to do it, I just think what we do [this year] will be less,” said Andrew Gilleland, head of the Lexus Division, to Automotive News.
Automotive Mastermind
NOVEMBER 10, 2022
With fewer brand incentives and deals than in previous years, it’s critical dealers take a targeted and proactive approach to their holiday marketing. With fewer brand incentives and deals than in previous years, it’s critical dealers take a targeted and proactive approach to their holiday marketing.
Automotive Mastermind
OCTOBER 22, 2021
Dealerships can’t market with little or no inventory. Through July 2021, CPO sales increased by 11% year-over-year However, as pandemic-driven lease extensions begin to expire, CPO supply constraints are expected to improve, providing a potentially lucrative opportunity for dealers to engage buyers and build loyalty through CPO sales.
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