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Sending a full-size truck to auction appears to be as much of a heartburn-triggering situation for franchised dealers as seeing that new model sitting in inventory and on the store floorplan for 100 days or more. Data from Black Book, Cox Automotive and J.D. Previously, J.D.
In fact, according to data from Cox Automotive, over the last four years, the average sticker price of a brand-new Mitsubishi rose by a whopping 22 percent to $31,338 last year. “Mitsubishi has made it difficult to make any money on new cars,” said an anonymous retailer speaking to Automotive News. But is it enough?
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