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Congratulations to Georgina Fernandez, OES Sales Coordinator at Cummins Drivetrain and Braking Systems, Our January Member of the Month! 🎉👏

Women Automotive Network

Can you tell us a little about you, your background and how you got started in the automotive industry? This experience gave me management and leadership skills I would later transfer to a career in automotive, besides the ability to differentiate instruction for inclusive environments.

Women 130
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TikTok’s Automotive Ads are here!

Spidersnet

With digital marketing evolving at an unprecedented pace, automotive dealerships need to stay ahead of the curve to capture customers where they spend their time. What Are TikTok Automotive Ads? TikTok Automotive Ads is a new ad solution specifically tailored for the automotive industry. Why Should Car Dealers Care?

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Maximizing ROI with Targeted Digital Advertising Strategies for Automotive Dealerships

Shawn Ryder

In today’s competitive automotive market, digital advertising has become crucial for dealerships seeking to maximize their return on investment (ROI). This blog post will explore effective digital advertising strategies tailored for automotive dealerships, offering actionable insights that can be implemented immediately.

ROI 52
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The Future of Automotive Digital Marketing: Embracing Emerging Technologies to Stay Ahead

Shawn Ryder

The digital landscape is constantly evolving, and as an automotive dealer, staying ahead of the curve is crucial for your success. Embracing emerging technologies in your digital marketing strategy can enhance customer engagement, improve operational efficiency, and ultimately drive sales. Here are some key trends to watch: 1.

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How is your company accurately capturing a lead’s persona in a standardized way?

Shawn Ryder

In the competitive landscape of automotive sales, understanding and accurately capturing a lead’s persona is crucial for developing effective marketing strategies and closing sales. Demographics: Age, gender, income, education level, and location are key demographic factors that influence purchasing decisions.

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Where do you find your target audience for customer discovery?

Shawn Ryder

In the modern marketing landscape, understanding where to find your target audience for customer discovery is crucial for the success of any automotive dealership. This includes determining their demographics (age, gender, income level, location) and psychographics (interests, values, lifestyle).

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Influencer Marketing: How to Negotiate with Influencers?

Shawn Ryder

Understanding Influencer Marketing and Its Importance In the age of digital marketing, influencer marketing has emerged as a valuable tool for brands, including automotive dealerships, seeking to engage with their target audience authentically. Heres a guide to help automotive dealerships negotiate successfully with influencers.