Motor Trader
APRIL 3, 2025
Motor Trader caught up with four high profile women in automotive and got their take on the challenges and opportunities facing the sector. Thats certainly true of automotive right now! There are women at all levels in automotive retail and its important we see them and hear from them. Women are a vital part of the workforce.
Canadian Auto Dealer
APRIL 9, 2025
Canadian dealership leaders forecast the most significant challenges ahead T here is one constant in the automotive industry: change. Current geopolitical challenges and mandates aside, automotive retail is constantly evolving, and is impacted by many factors. The post What does the future hold for automotive retail?
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Women Automotive Network
JANUARY 27, 2025
Can you tell us a little about you, your background and how you got started in the automotive industry? This experience gave me management and leadership skills I would later transfer to a career in automotive, besides the ability to differentiate instruction for inclusive environments.
Shawn Ryder
MAY 1, 2025
Creating a structured and efficient marketing department is essential for automotive dealerships looking to enhance their brand presence and drive sales. This can include demographics, interests, and pain points. For instance, familiarize yourself with [the future of automotive marketing]([link] and adapt accordingly.
Shawn Ryder
MARCH 15, 2025
In the competitive landscape of automotive sales, understanding and accurately capturing a lead’s persona is crucial for developing effective marketing strategies and closing sales. Demographics: Age, gender, income, education level, and location are key demographic factors that influence purchasing decisions.
Shawn Ryder
MAY 5, 2025
In today’s highly competitive automotive market, car dealerships must adopt innovative digital marketing strategies to thrive. South Kent, a charming and picturesque town, offers a unique demographic that demands specific marketing strategies tailored to local tastes and preferences.
Shawn Ryder
MARCH 9, 2025
In the modern marketing landscape, understanding where to find your target audience for customer discovery is crucial for the success of any automotive dealership. This includes determining their demographics (age, gender, income level, location) and psychographics (interests, values, lifestyle).
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