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Sharing Insights: Women in Automotive

Motor Trader

Motor Trader caught up with four high profile women in automotive and got their take on the challenges and opportunities facing the sector. Thats certainly true of automotive right now! There are women at all levels in automotive retail and its important we see them and hear from them. Women are a vital part of the workforce.

Women 69
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What does the future hold for automotive retail? Part 1

Canadian Auto Dealer

Canadian dealership leaders forecast the most significant challenges ahead T here is one constant in the automotive industry: change. Current geopolitical challenges and mandates aside, automotive retail is constantly evolving, and is impacted by many factors. The post What does the future hold for automotive retail?

Retail 52
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Congratulations to Georgina Fernandez, OES Sales Coordinator at Cummins Drivetrain and Braking Systems, Our January Member of the Month! 🎉👏

Women Automotive Network

Can you tell us a little about you, your background and how you got started in the automotive industry? This experience gave me management and leadership skills I would later transfer to a career in automotive, besides the ability to differentiate instruction for inclusive environments.

Women 130
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Any good templates for managing a marketing department and plans?

Shawn Ryder

Creating a structured and efficient marketing department is essential for automotive dealerships looking to enhance their brand presence and drive sales. This can include demographics, interests, and pain points. For instance, familiarize yourself with [the future of automotive marketing]([link] and adapt accordingly.

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How is your company accurately capturing a lead’s persona in a standardized way?

Shawn Ryder

In the competitive landscape of automotive sales, understanding and accurately capturing a lead’s persona is crucial for developing effective marketing strategies and closing sales. Demographics: Age, gender, income, education level, and location are key demographic factors that influence purchasing decisions.

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Where do you find your target audience for customer discovery?

Shawn Ryder

In the modern marketing landscape, understanding where to find your target audience for customer discovery is crucial for the success of any automotive dealership. This includes determining their demographics (age, gender, income level, location) and psychographics (interests, values, lifestyle).

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Your Local Dealership Marketing Solution in Edgemont, Arkansas

Shawn Ryder

As the automotive landscape in Edgemont, Arkansas continues to evolve, car dealerships must embrace modern marketing strategies to stay competitive. Digital marketing has proven to be a vital tool for automotive businesses, enabling dealerships to connect with local customers effectively.