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Sharing Insights: Women in Automotive

Motor Trader

Motor Trader caught up with four high profile women in automotive and got their take on the challenges and opportunities facing the sector. Thats certainly true of automotive right now! There are women at all levels in automotive retail and its important we see them and hear from them. Women are a vital part of the workforce.

Women 69
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TikTok’s Automotive Ads are here!

Spidersnet

With digital marketing evolving at an unprecedented pace, automotive dealerships need to stay ahead of the curve to capture customers where they spend their time. What Are TikTok Automotive Ads? TikTok Automotive Ads is a new ad solution specifically tailored for the automotive industry.

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What does the future hold for automotive retail? Part 1

Canadian Auto Dealer

Canadian dealership leaders forecast the most significant challenges ahead T here is one constant in the automotive industry: change. Current geopolitical challenges and mandates aside, automotive retail is constantly evolving, and is impacted by many factors. The post What does the future hold for automotive retail?

Retail 52
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Congratulations to Georgina Fernandez, OES Sales Coordinator at Cummins Drivetrain and Braking Systems, Our January Member of the Month! 🎉👏

Women Automotive Network

Can you tell us a little about you, your background and how you got started in the automotive industry? This experience gave me management and leadership skills I would later transfer to a career in automotive, besides the ability to differentiate instruction for inclusive environments.

Women 130
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How is your company accurately capturing a lead’s persona in a standardized way?

Shawn Ryder

In the competitive landscape of automotive sales, understanding and accurately capturing a lead’s persona is crucial for developing effective marketing strategies and closing sales. Demographics: Age, gender, income, education level, and location are key demographic factors that influence purchasing decisions.

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Which Free Social Media Platform is the best to post ads?

Shawn Ryder

In todays digital environment, choosing the right social media platform for advertising is essential, especially for automotive dealerships looking to drive sales effectively. Different demographics frequent different social media channels. Many automotive dealerships have adopted Facebook to create targeted campaigns.

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Where do you find your target audience for customer discovery?

Shawn Ryder

In the modern marketing landscape, understanding where to find your target audience for customer discovery is crucial for the success of any automotive dealership. This includes determining their demographics (age, gender, income level, location) and psychographics (interests, values, lifestyle).