F-150 Sales Slump Spurs Ford’s Controversial Dealer Incentive Plan
Carscoops
APRIL 4, 2024
. “Why cause confusion among the dealers and customers because they won’t know what the price will be week to week? That’s what it is with stair-steps,” Rhett Ricart, CEO of Ricart Automotive Group in Ohio, said. I just want transparency.”
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