Remove Automotive Remove Dealer Holdback Remove Retail
article thumbnail

Exploring Dealer Holdback: A Strategy for Enhancing Dealership Revenue

Shawn Ryder

Key Takeaways Dealer Holdback is a percentage of the MSRP or Invoice Price of a new vehicle returned to the dealer by the manufacturer. It serves as a financial support mechanism for dealers, aiding in covering advertising and overhead costs. What is Dealer Holdback, and how does it benefit auto dealerships?