Exploring Dealer Holdback: A Strategy for Enhancing Dealership Revenue
Shawn Ryder
FEBRUARY 13, 2024
Key Takeaways Dealer Holdback is a percentage of the MSRP or Invoice Price of a new vehicle returned to the dealer by the manufacturer. It serves as a financial support mechanism for dealers, aiding in covering advertising and overhead costs. What is Dealer Holdback, and how does it benefit auto dealerships?
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