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Cox Automotive New Retail, Inventory Solutions at NADA Show 2025

AutoSuccessOnline

Cox Automotive showcased new retail and wholesale solutions designed to fuel the future of car buying and selling during NADA Show 2025, the National Automotive Dealers Association’s annual convention, in New Orleans. Additionally, Cox Automotive’s thought leaders supported the company’s presence.

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Maximizing ROI: Effective Strategies for Digital Advertising in the Automotive Industry

Shawn Ryder

In the fast-paced world of automotive sales, maximizing your return on investment (ROI) in digital advertising is crucial for success. In this post, well explore effective strategies that can help your dealership improve its digital advertising ROI, providing you with clear and actionable insights.

ROI 52
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When to Buy Leads in the Automotive Industry: Effective Strategies for Dealerships

Turbo Marketing Solutions

The best time to buy leads in the automotive industry is during peak buying seasons, such as before major holidays or during promotional events. Having explored how purchasing leads can support expansion into new markets and handle seasonal demand spikes, let's uncover more scenarios where buying leads can benefit automotive dealerships.

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The Role of Third-Party Leads in the Automotive Industry: Exploring Lead Generation and Sales Strategies

Turbo Marketing Solutions

In today's competitive automotive landscape, understanding where your potential customers come from can significantly impact your sales strategy. Third-party leads in the automotive industry refer to leads that are not associated with a specific vehicle in a dealer's inventory and are acquired through lead aggregators.

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The Role of Third-Party Leads in the Automotive Industry: Exploring Lead Generation and Sales Strategies

Turbo Marketing Solutions

In today's competitive automotive landscape, understanding where your potential customers come from can significantly impact your sales strategy. Third-party leads in the automotive industry refer to leads that are not associated with a specific vehicle in a dealer's inventory and are acquired through lead aggregators.

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AI in Automotive Marketing: Trends and Future Strategies

Turbo Marketing Solutions

Staying ahead in the competitive world of automotive marketing requires more than just traditional strategies—it demands innovation powered by cutting-edge technology like Artificial Intelligence (AI). Let's take a closer look at how AI-driven chatbots are enhancing the customer experience in automotive marketing.

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Improving Vehicle Value in the Reconditioning Process

AutoSuccessOnline

Smart Mechanical Repairs Focus on high-ROI repairs, such as fixing warning lights, brake pad replacement and minor suspension work, which can significantly impact a buyers decision. Leverage Online Coupons and Bulk Discounts: Shopping online for parts and supplies often yields better deals compared to local auto stores.