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BLOG Using customer data to drive long-term profits for dealers

Motor Trader

In the complex journey of buying a car, knowing your customers coffee order might seem trivial, but it reflects a deeper truth: building meaningful relationships starts with understanding people. It begins with gaining a more complete view of each customer. Todays customers expect a joined-up experience.

Term 76
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Why Customers Don’t Answer Calls and the Power of a Text-First Strategy

AutoSuccessOnline

Today’s customers are increasingly resistant to answering phone calls from businesses, especially car dealerships. To connect more effectively with potential customers, many dealerships are adopting a text-first strategy, which aligns better with modern communication habits.

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High-Mileage Service Contracts: The New Tool for Your Customer Retention Toolbox

AutoSuccessOnline

Customer retention has long been recognized as one of the most important factors in a car dealer’s success. One of the key drivers of customer loyalty is how often a customer returns to a dealership for service and repairs after purchasing a vehicle. Despite the importance, achieving high retention levels can be challenging.

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GM Doubles Down on Dropping CarPlay, Betting Big on a Custom In-Car Experience Without The Integration

Automotive Addicts

Despite the criticism, Cetinok insists that GM’s strategy of prioritizing its custom-built software platform, Ultifi , will enable the company to deliver a more cohesive, innovative in-car experience tailored specifically for GM drivers. Why Ditch CarPlay?

Customer 105
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AI + Human Touch: How Dealerships Are Revolutionizing Customer Loyalty in 2025

Call Revu

by CallRevu AIs Role in Transforming the Automotive Industry Artificial Intelligence is revolutionizing nearly every industry, and the automotive sector is no exception. Of course, customer loyalty is the basis of a successful business, CMSWire explains. Customer experience (CX) is critical to success in any industry.

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Where do you find your target audience for customer discovery?

Shawn Ryder

In the modern marketing landscape, understanding where to find your target audience for customer discovery is crucial for the success of any automotive dealership. Customer discovery is the process of brainstorming, validating, and refining your understanding of who your potential customers are and how you can meet their needs.

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Sharing Insights: Women in Automotive

Motor Trader

Motor Trader caught up with four high profile women in automotive and got their take on the challenges and opportunities facing the sector. She says: Were in a male-dominated environment, the customer base from a commercial vehicle point of view is male-dominated as well. Thats certainly true of automotive right now!

Women 69