Automotive Mastermind

JUNE 1, 2023

While the automotive industry has encountered numerous disruptions in recent years, the current market is presenting entirely new challenges and opportunities for auto dealers, even as inventory levels begin to normalize. The long-term financial implications of customer buying habits shifting are huge for dealers.

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Customer Lease Extension Dealerships Finance 52

Automotive Mastermind

NOVEMBER 10, 2022

At this point, you should turn your analytics tools loose on your potential customer base to identify and rank the prospects who will be most likely to buy the vehicles you’re selling. This is where the science of data meets the art of automotive sales, and it’s never more important than during a crowded holiday sales season.

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Dealerships Sales Lease Extension Customer 52

Automotive Mastermind

NOVEMBER 12, 2021

Every year leading into the holidays, dealers and their customers have typically known what to expect when it comes to year-end sales events. To proactively protect their customer base , dealers need to stay in consistent communication with their loyalty audience.

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Dealerships Sales Lease Extension Customer 52

Automotive Mastermind

OCTOBER 22, 2021

Loyal customers will wait for what they want. Through July 2021, CPO sales increased by 11% year-over-year However, as pandemic-driven lease extensions begin to expire, CPO supply constraints are expected to improve, providing a potentially lucrative opportunity for dealers to engage buyers and build loyalty through CPO sales.

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Lease Extension Customer Retail Buyer 52