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Negotiation Tactics for Automotive Professionals: Strategies for Successful Car Sales

Turbo Marketing Solutions

Winning negotiations involve thorough preparation and deep understanding of the customer's needs. Yet, it's not entirely about the customer; remember, you’re an integral part of this too. Preparing for Negotiations Before heading into negotiations, it's essential for automotive professionals to be well-prepared.

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Industry Trends in Marketing and Sales in the Automotive Sector: A Comprehensive Analysis

Turbo Marketing Solutions

In today's fast-paced automotive industry, keeping a pulse on emerging marketing and sales trends can make or break your competitive edge. These nuances reveal the intricate balance between digital convenience and traditional experiences that will shape future strategies in automotive marketing and sales.

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4 Innovative Strategies to Revitalize Your Dealership's F&I Department

Vanguard Dealer Services

This department’s responsibilities often include discussing dealer financing options, managing the associated paperwork/agreements, or offering optional add-on products like extended warranties to ensure a comprehensive buying experience.

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10 Ways to Upgrade Your Automotive Sales Process

Auto Alert

10 Ways to Upgrade Your Automotive Sales Process In the highly competitive automotive industry, the automotive sales process can make all the difference between success and failure. Here are ten effective ways to enhance your automotive sales process and drive more sales: 1.

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Subaru Settles Fuel Pump Class Action, Lawyers Get $15.5 Million vs. $81,250 For Owners

Carscoops

Subaru will compensate owners of select 2017-2020 models with defective fuel pumps and extend warranties to 15 years. In late 2020, automotive supplier Denso recalled approximately 2 million fuel pumps used in vehicles from several different automakers.

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Nissan Allows Dealers To Sell Cars At A Loss, Up To 15% Below Invoice

Carscoops

Several signs point to the automotive market, or at least certain sections of it such as EVs, is cooling off a little bit, and Nissan is feeling the brunt of it. According to Cox Automotive, vehicles on Nissan dealer lots are sitting there for around 98 days before buyers snap them up.

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AI in Pricing Strategies: Revolutionizing the Automotive Industry

Turbo Marketing Solutions

This helps dealerships enhance transparency and accuracy in pricing, leading to better customer satisfaction and improved returns on investment How AI is Revolutionizing the Automotive Pricing Process In the past, deciding on a price for a car was a long and labor-intensive process. But today, AI is changing this entire process.