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Where do you find your target audience for customer discovery?

Shawn Ryder

In the modern marketing landscape, understanding where to find your target audience for customer discovery is crucial for the success of any automotive dealership. Customer discovery is the process of brainstorming, validating, and refining your understanding of who your potential customers are and how you can meet their needs.

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AI + Human Touch: How Dealerships Are Revolutionizing Customer Loyalty in 2025

Call Revu

by CallRevu AIs Role in Transforming the Automotive Industry Artificial Intelligence is revolutionizing nearly every industry, and the automotive sector is no exception. Of course, customer loyalty is the basis of a successful business, CMSWire explains. Customer experience (CX) is critical to success in any industry.

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Sharing Insights: Women in Automotive

Motor Trader

Motor Trader caught up with four high profile women in automotive and got their take on the challenges and opportunities facing the sector. She says: Were in a male-dominated environment, the customer base from a commercial vehicle point of view is male-dominated as well. Thats certainly true of automotive right now!

Women 69
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What does the future hold for automotive retail? Part 1

Canadian Auto Dealer

Canadian dealership leaders forecast the most significant challenges ahead T here is one constant in the automotive industry: change. Current geopolitical challenges and mandates aside, automotive retail is constantly evolving, and is impacted by many factors. Customers are spoiled for choice and brand loyalty continues to decrease.

Retail 52
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Congratulations to Georgina Fernandez, OES Sales Coordinator at Cummins Drivetrain and Braking Systems, Our January Member of the Month! 🎉👏

Women Automotive Network

Can you tell us a little about you, your background and how you got started in the automotive industry? This experience gave me management and leadership skills I would later transfer to a career in automotive, besides the ability to differentiate instruction for inclusive environments.

Women 130
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Any good templates for managing a marketing department and plans?

Shawn Ryder

Creating a structured and efficient marketing department is essential for automotive dealerships looking to enhance their brand presence and drive sales. Target Audience: Define customer personas for the vehicles you sell. This can include demographics, interests, and pain points. Target Audience Detailing customer personas.

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How is your company accurately capturing a lead’s persona in a standardized way?

Shawn Ryder

In the competitive landscape of automotive sales, understanding and accurately capturing a lead’s persona is crucial for developing effective marketing strategies and closing sales. This process not only helps in tailoring communications but also enhances the overall customer experience.