Reimagining Dealership Year-End Sales Events in 2021
Automotive Mastermind
NOVEMBER 12, 2021
I think we’re still going to do it, I just think what we do [this year] will be less,” said Andrew Gilleland, head of the Lexus Division, to Automotive News. This means offering transparent messaging that builds trust and sets realistic expectations with buyers rather than hard-selling them on what’s on the lot.
Let's personalize your content