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Industry Trends in Marketing and Sales in the Automotive Sector: A Comprehensive Analysis

Turbo Marketing Solutions

In today's fast-paced automotive industry, keeping a pulse on emerging marketing and sales trends can make or break your competitive edge. Interestingly, while online research has surged—with 92% of buyers conducting pre-purchase research—79% still prefer visiting dealerships in person.

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10 Ways to Upgrade Your Automotive Sales Process

Auto Alert

10 Ways to Upgrade Your Automotive Sales Process In the highly competitive automotive industry, the automotive sales process can make all the difference between success and failure. Here are ten effective ways to enhance your automotive sales process and drive more sales: 1.

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4 Buyer Personas for Dealers to Know in 2024

Automotive Mastermind

Recognizing these new buyer personas and understanding their unique needs and preferences is key to future dealership success. Today’s buyers in the U.S. Using dealership marketing technology, dealers can assess the factors motivating a buyer’s purchase decisions to tailor their messaging. auto dealers. According to U.S.

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Negotiation Tactics for Automotive Professionals: Strategies for Successful Car Sales

Turbo Marketing Solutions

One crucial negotiation tactic for automotive professionals is to employ the "Anchoring" technique, setting a favorable reference point for price discussions. Preparing for Negotiations Before heading into negotiations, it's essential for automotive professionals to be well-prepared.

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Nissan Allows Dealers To Sell Cars At A Loss, Up To 15% Below Invoice

Carscoops

Several signs point to the automotive market, or at least certain sections of it such as EVs, is cooling off a little bit, and Nissan is feeling the brunt of it. According to Cox Automotive, vehicles on Nissan dealer lots are sitting there for around 98 days before buyers snap them up.

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AI in Pricing Strategies: Revolutionizing the Automotive Industry

Turbo Marketing Solutions

This helps dealerships enhance transparency and accuracy in pricing, leading to better customer satisfaction and improved returns on investment How AI is Revolutionizing the Automotive Pricing Process In the past, deciding on a price for a car was a long and labor-intensive process. But today, AI is changing this entire process.

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Understanding Dealership Jargon: Terms the Public May Not Know

Shawn Ryder

The automotive industry is rife with specific terminology that can be confusing to the uninitiated. The F&I manager will also offer additional products such as extended warranties and GAP insurance. Knowing this price can give buyers leverage during negotiations. Doc fees vary by state and dealership.

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