Turbo Marketing Solutions

FEBRUARY 6, 2024

Your confidence and your tactics can be the tipping point to closing that deal. One crucial negotiation tactic for automotive professionals is to employ the "Anchoring" technique, setting a favorable reference point for price discussions. Yet, it's not entirely about the customer; remember, you’re an integral part of this too.

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Automotive Sales Finance Customer 98

Turbo Marketing Solutions

SEPTEMBER 12, 2024

Staying ahead in the competitive world of automotive marketing requires more than just traditional strategies—it demands innovation powered by cutting-edge technology like Artificial Intelligence (AI). Let's take a closer look at how AI-driven chatbots are enhancing the customer experience in automotive marketing.

Automotive 96

Automotive Marketing Customer Dealerships 96

AutoSuccessOnline

FEBRUARY 19, 2024

Cox Automotive ‘s annual Car Buyer Journey (CBJ) Study reveals that satisfaction with the vehicle shopping and buying experience improved in 2023 after declining in both 2021 and 2022. At 80%, new electric vehicle (EV) buyers continue to report the highest levels of satisfaction with the process.

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Buyer Retail Dealerships Automotive 80

Turbo Marketing Solutions

MAY 23, 2024

Artificial intelligence (AI) is now a vital cog in the machine that is the automotive industry. Reflecting on the precision of robots on the factory floor immaculately welding steel bodies, consider how AI imparts similar perfection to video creation, right down to personalizing dealership branding and offering tailored deals.

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Manufacturing Automotive Customer Dealerships 98

Turbo Marketing Solutions

APRIL 8, 2024

This means that buyers and sellers get better deals faster because AI gives them helpful insights based on lots of data. By leveraging AI , dealers and buyers can benefit from more transparent and data-driven trade-in assessments, leading to more equitable and informed negotiation outcomes.

Automotive 104

Automotive Dealerships Customer Buyer 104

Drive.com

AUGUST 13, 2024

However, buyers can spec up to the top-spec version which bumps power up to 433kW and the battery to 131kWh for a 515km driving range rating, while the $2500 Max trailer tow package option unlocks 4.5-tonne The post Ford F-150 Lightning electric ute proving popular with buyers, despite $170,000-plus price appeared first on Drive.

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Buyer Retail Bump Manufacturing 94

CarExpert

DECEMBER 12, 2024

Data compiled by AutoGrab and published by the Australian Automotive Dealer Association (AADA) shows 197,652 used vehicles were sold during November, a 2.3 100s of new car deals are available through CarExpert right now. 100s of new car deals are available through CarExpert right now. per cent decrease on the month prior.

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Buyer Deal Marketing Sales 52

Turbo Marketing Solutions

JUNE 18, 2024

Success in the automotive industry lies at the intersection of supplies and satisfying the customer demand. They act as digital doorways guiding future car owners to your dealership, showcasing enticing car models, exclusive deals, and standout services. The secret? Potent landing pages. But that's not all.

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Dealerships Automotive Customer Finance 98

CarExpert

OCTOBER 5, 2024

If you’re one of the thousands of ute buyers considering an Isuzu, here’s all the information you need to pick the right D-Max for you. CarExpert can help you find the best deal on a new Isuzu D-Max. X-Rider At the entry-level, SX examples are prime candidates for fleet buyers and tradies wanting a no-frills workhorse.

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Buyer Deal Term Sales 98

Shawn Ryder

OCTOBER 14, 2024

In today’s fast-paced digital world, car dealerships must adapt to the evolving preferences of automotive buyers. By harnessing social media trends, dealerships can create meaningful connections with today’s buyers. Social media has become a vital channel for reaching and engaging potential customers.

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Buyer Automotive Dealerships Customer 52

Motor Trader

SEPTEMBER 27, 2024

So did Sytner, Marshall, Ridgeway and now, Waylands Automotive. EV Challenge I ask O’Hanlon what can be done to boost sales of BEVs to retail buyers? There is currently a lack of incentives for BEVS for retail buyers, which is in stark contrast to the fleet side of the EV business, which has boomed? It just takes too long.

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Automotive Retail Marketing Sales 105

AutoSuccessOnline

AUGUST 9, 2024

Salespeople can thus concentrate on closing deals and nurturing relationships rather than getting bogged down by routine follow-ups. Customers today expect immediate responses, and AI can meet these expectations by delivering instant replies, thereby keeping potential buyers engaged and interested.

Automotive 98

Automotive Dealerships Customer Management 98

Turbo Marketing Solutions

JULY 26, 2024

Buying leads in the automotive industry might seem like a quick shortcut to more sales, but it comes with significant dangers. One potential risk of buying leads in the automotive industry is the variability in lead quality, which can impact the conversion rate.

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Automotive Dealerships Customer Sales 98

Turbo Marketing Solutions

FEBRUARY 20, 2024

By employing these tools, you can: Automate Lead Nurturing: Set up automated workflows to nurture leads at every stage of the buyer's journey, delivering personalized content and maintaining consistent communication. Think about what car buyers would be typing into a search engine if they were looking for a vehicle.

Automotive 98

Automotive Dealerships Customer Buyer 98

Turbo Marketing Solutions

APRIL 4, 2024

AI uses data to understand what each buyer wants, changing how we market and sell cars. By analyzing customer data, AI can predict preferences and recommend suitable vehicles to potential buyers, reshaping the traditional model of vehicle sales by delivering personalized recommendations and creating a more tailored online sales experience.

Technology 89

Technology Dealerships Automotive Sales 89

Turbo Marketing Solutions

APRIL 23, 2024

This technology takes advantage of data analysis to predict what buyers want before they even step foot on the dealership lot. Let's start at the heart of it all: understanding how predictive selling in the automotive industry works. That's the power of predictive selling.

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Customer Automotive Sales Dealerships 101

Dealer World

DECEMBER 4, 2024

The automotive industry faces unprecedented challenges in protecting customer data privacy. The Data Privacy Landscape in Automotive Retail The automotive retail sector has undergone a significant digital transformation in recent years. million customers and potential buyers in North America.

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Retail Customer Automotive Dealerships 75

Turbo Marketing Solutions

JUNE 14, 2024

Utilizing email campaigns in the automotive sector allows direct interaction with potential customers, making communication feel special and relevant. So with keen planning, an email campaign could become a key player in highlighting your dealership's value, special deals and much more.

Automotive 87

Automotive Dealerships Customer Marketing 87

Shawn Ryder

DECEMBER 27, 2024

In todays digital landscape, automotive dealerships must leverage effective advertising strategies to boost sales and stay competitive. This blog post will outline top digital advertising strategies that can help automotive dealerships increase sales, along with actionable steps you can take to implement them.

Dealerships 52

Dealerships Automotive Sales Customer 52

Shawn Ryder

OCTOBER 14, 2024

Understanding the buyer journey is essential for automotive dealerships looking to optimize their digital marketing strategies. This blog post will provide valuable insights on the buyer journey stages and actionable steps for dealerships to enhance their digital marketing efforts. What is the Buyer Journey?

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Buyer Dealerships Marketing Automotive 52

Carscoops

NOVEMBER 17, 2024

Automakers are being more generous as they attempt to reduce inventory, with Stellantis offering some of the best deals. Doesn’t sound like a big deal, right? “While some automakers focus on managing production, many will likely maintain or even increase their seasonal incentives to attract buyers.

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Deal Buyer Automotive Sales 105

Turbo Marketing Solutions

FEBRUARY 20, 2024

Optimizing your website for search engines is a powerful strategy to draw in potential car buyers. By creating engaging and valuable content related to the automotive industry, you position yourself as a reliable source of information, thus attracting people interested in buying cars.

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Dealerships Automotive Customer Buyer 82

AutoSuccessOnline

OCTOBER 3, 2024

Cox Automotive announced Retail360 – a comprehensive suite of tools that enables the industry’s only true omnichannel experience. According to Cox Automotive’s consumer research, 83% of consumers think they should be able to continue an online buying experience in-store, and 88% think it should save them time in-store 1.

Automotive 52

Automotive Retail Deal Dealerships 52

Autocar

SEPTEMBER 18, 2024

Tesla’s direct-sales model fixes the price of the cars but the US company has more flexibility when it comes to finance, hence the generous three-year, 30,000-mile deal. With the down payment, it works out at £424 a month, less than the price of Hyundai’s lease deal on a Kona small electric SUV with the 65kWh battery.

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Deal Down Payment Sales Finance 65

CarExpert

NOVEMBER 28, 2024

The question is how many important brands are going to leave,” said James Voortman, CEO of the Australian Automotive Dealer Association (AADA) at CarExpert’s Road to Purchase in 2025 live event yesterday. “I 100s of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal.

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Buyer Networking Deal Marketing 111

Autocar

OCTOBER 14, 2024

Monthly sales of EVs broke past 50,000 in September for only the second time, led by the Tesla Model Y , to account for a fifth of the market, according to figures published by automotive body the SMMT. The rise in electric sales have largely been driven by fleet buyers thanks to government incentives for company car drivers.

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Deal Sales Buyer Finance 120

Turbo Marketing Solutions

JULY 15, 2024

Finding quality leads in the automotive industry can seem daunting, especially when you're bombarded with data from all directions and facing missed sales opportunities due to poor management. Buying Leads in the Automotive Industry When it comes to purchasing leads, one of the most crucial factors is understanding lead quality.

Automotive 82

Automotive Management Dealerships Customer 82

AutoSuccessOnline

DECEMBER 4, 2024

The automotive industry faces unique challenges in the digital age, where the car-buying process has significantly evolved. Over-the-TOP (OTT) Hyper-Targeted marketing offers a compelling solution, enabling dealerships to engage potential buyers effectively by leveraging streaming media.

Automotive 52

Automotive Marketing Sales Dealerships 52

Auto Remarketing

NOVEMBER 27, 2023

An overwhelming percentage of car dealers who use digital retailing tools are reporting encouraging results, according to the latest research by Cox Automotive. Overall, 39% of the dealers surveyed said they offer customers the ability to complete every step of the deal online.

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Retail Deal Customer Dealerships 111

Carscoops

DECEMBER 22, 2024

Read: Average New Car Cost $48k, But Buyers Only Want To Spend $35k While this figure is lower than December 2022’s record-setting $49,926, it’s still the highest recorded so far this year. The German brand isn’t alone in having to deal with these declines. or $699 up from November 2023, now sitting at $48,724.

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Buyer Retail Deal Sales 97

Autocar

OCTOBER 15, 2024

He has previously argued that pushing up the price of EVs from competitively priced newcomers deprives car buyers of choice and suggested that the EU should instead look to nurture its automotive industry with a cohesive industrial strategy that encourages innovation and supports vehicle production.

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Deal Consulting Manufacturing Finance 69

Autocar

FEBRUARY 28, 2024

For its fully electric cars, Aston Martin will use powertrains and batteries supplied by American EV firm Lucid , with which it inked a £182 million supply deal last year. Speaking at the unveiling of the Fusilier 4x4 , Ineos Automotive CEO Lynn Calder elaborated: "We were swayed by the turn of the tide and buyers voting with their feet.

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Buyer Technology Deal Automotive 145

Automotive Mastermind

MARCH 29, 2024

Keeping up with manufacturer incentives is important for dealers aiming to boost their bottom line and stay ahead in a challenging automotive marketplace. These incentives play a massive role in developing dealership strategies by laying the groundwork for enhancing customer experiences, driving sales and ensuring full buyer satisfaction.

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Rebate Finance Manufacturing Dealerships 98

Carscoops

OCTOBER 31, 2024

Lightning sales are up 86 percent this year, but Tesla’s Cybertruck has proved more popular with buyers. Ford is temporarily shutting down F-150 Lightning production as part of a plan to deal with lukewarm demand for electric vehicles that is causing problems for multiple automakers.

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Buyer Sales Development Deal 111

Carscoops

MAY 9, 2024

Several signs point to the automotive market, or at least certain sections of it such as EVs, is cooling off a little bit, and Nissan is feeling the brunt of it. According to Cox Automotive, vehicles on Nissan dealer lots are sitting there for around 98 days before buyers snap them up.

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Extended Warranty Finance Retail MSRP 105

F&I and Showroom

DECEMBER 19, 2024

Cox Automotive capabilities designed to help dealers identify vehicles individual buyers will be open to at the right times.

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Deal Buyer Automotive 52

Best Selling Cars Blog

MAY 13, 2024

Shift in Buyer Preferences During the pandemic, many people began prioritizing reliability and comfort in their vehicles, as safety became a paramount concern. Tyrell Evans , a seasoned sales manager in the automotive industry, observed a surge in interest in used luxury cars. Despite these challenges, opportunities abound.

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Supply Chain Marketing Dealerships Technology 130