Shawn Ryder

SEPTEMBER 18, 2024

In today’s digital marketplace, automotive dealerships must utilize targeted digital advertising strategies to maximize their return on investment (ROI). With the right approach, dealers can effectively reach potential buyers and convert them into loyal customers. Visuals of your inventory can catch potential buyers’ attention.

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Turbo Marketing Solutions

SEPTEMBER 12, 2024

Staying ahead in the competitive world of automotive marketing requires more than just traditional strategies—it demands innovation powered by cutting-edge technology like Artificial Intelligence (AI). Let's take a closer look at how AI-driven chatbots are enhancing the customer experience in automotive marketing.

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CarExpert

JANUARY 16, 2024

The forecast comes from the body representing Australia’s 60-plus car brands, the Federal Chamber of Automotive Industries (FCAI) in Canberra, but it has resisted providing any exact numbers. It has also confirmed the impact of new technology, in safety systems and electrification, on buyers’ wallets. “As

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AutoSuccessOnline

FEBRUARY 19, 2024

Cox Automotive ‘s annual Car Buyer Journey (CBJ) Study reveals that satisfaction with the vehicle shopping and buying experience improved in 2023 after declining in both 2021 and 2022. At 80%, new electric vehicle (EV) buyers continue to report the highest levels of satisfaction with the process.

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Turbo Marketing Solutions

APRIL 12, 2024

Artificial intelligence is revolutionizing sales coaching in the automotive industry by analyzing customer interactions, identifying trends, and providing personalized performance feedback to sales teams. Consider a scenario where an automotive sales agent consistently underperforms in upselling maintenance packages.

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Automotive Sales Customer Dealerships 98

Shawn Ryder

SEPTEMBER 18, 2024

Building an engaging online community around your automotive dealership can significantly enhance customer loyalty, improve brand perception, and ultimately drive sales. Blog Posts: Write informative blog posts on automotive trends, technology, and dealership news. new car buyers, service customers) for targeted messaging.

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Motor Trader

APRIL 24, 2024

As a result of a new five-year deal, heycar will take over the operation of the RAC Cars online used car portal which is launching in June. The website will have a modern design for automotive retailers to showcase their vehicles. Modernised for digital retailing, the new RAC Cars will have feature parity with heycar.

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Turbo Marketing Solutions

MAY 23, 2024

Artificial intelligence (AI) is now a vital cog in the machine that is the automotive industry. Reflecting on the precision of robots on the factory floor immaculately welding steel bodies, consider how AI imparts similar perfection to video creation, right down to personalizing dealership branding and offering tailored deals.

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AutoSuccessOnline

SEPTEMBER 10, 2024

The recent forecast from Cox Automotive suggests that U.S. Sales volume in August, which will include deals completed during the Labor Day holiday weekend, is expected to rise more than 8% from last year and increase 12% from last month. The post Cox Automotive Forecast: August U.S. million, higher than last August’s 15.3

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Canadian Auto Dealer

JUNE 20, 2024

However, 63 per cent believe the platforms have “flaky” buyers or sellers, while 72% see it as too risky to buy big-ticket items. The association has its own automotive marketplace (BCAA Auto Marketplace) that they said helps address those issues. The post B.C.

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Shawn Ryder

SEPTEMBER 19, 2024

In today’s digital age, social media plays a crucial role in modern automotive sales. This blog post will explore effective social media strategies that can lead to success in automotive sales, providing you with actionable steps to elevate your dealership’s online presence. Consider the following statistics: More than 3.6

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Automotive Sales Dealerships Demographic 52

Shawn Ryder

SEPTEMBER 16, 2024

A strong online reputation fosters trust and credibility, while a tarnished one can drive potential buyers away. This post will explore the importance of reputation management for automotive dealerships and provide actionable steps you can take to build and maintain a positive online presence.

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Management Dealerships Automotive Customer 52

AutoSuccessOnline

AUGUST 9, 2024

Salespeople can thus concentrate on closing deals and nurturing relationships rather than getting bogged down by routine follow-ups. Customers today expect immediate responses, and AI can meet these expectations by delivering instant replies, thereby keeping potential buyers engaged and interested.

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Auto Alert

JULY 22, 2024

7 Car Sales Tips: Effortlessly Close Deals Close car deals easily with these 7 expert tips. Learn simple and effective strategies to boost your success and close more deals. Closing the deal can be the most challenging part, but with our 7 tips, you can turn your efforts into successful sales.

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Shawn Ryder

SEPTEMBER 13, 2024

In today’s digital landscape, social media is a crucial tool for automotive dealerships looking to connect with customers and boost engagement. With billions of active users on platforms such as Facebook, Instagram, Twitter, and LinkedIn, automotive businesses can tap into a vast audience. car detailing or service discounts).

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Customer Dealerships Automotive Demographic 52

Turbo Marketing Solutions

FEBRUARY 6, 2024

Your confidence and your tactics can be the tipping point to closing that deal. One crucial negotiation tactic for automotive professionals is to employ the "Anchoring" technique, setting a favorable reference point for price discussions. Yet, it's not entirely about the customer; remember, you’re an integral part of this too.

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DealerTrack Insights

MARCH 27, 2024

One of the most important things a dealership can do to earn loyalty and repeat business is to respect car buyers’ time during the purchase process. These allow customers to feel more informed and better prepared to move forward with their deal, often before they’ve even asked a question.

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Turbo Marketing Solutions

JULY 26, 2024

Generating a consistent volume of high-quality leads in the automotive industry is no small feat—it's a strategic juggling act that can make or break your sales goals. Managing lead volume in the automotive industry requires careful assessment of dealership capacity, sales team readiness, and effective lead nurturing strategies.

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Automotive Dealerships Customer Management 52

Turbo Marketing Solutions

JULY 26, 2024

Buying leads in the automotive industry might seem like a quick shortcut to more sales, but it comes with significant dangers. One potential risk of buying leads in the automotive industry is the variability in lead quality, which can impact the conversion rate.

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AutoSuccessOnline

AUGUST 7, 2024

“For dealers, a policy in hand means they can complete the deal and move on to the next sale,” explained Matthew Edmonds, president and CEO of ITC. Multiple surveys have shown that about 80% of car buyers would prefer purchasing, financing and insuring to be an all-in-one customer experience.

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Shawn Ryder

SEPTEMBER 17, 2024

In today’s digital age, establishing a strong online presence is crucial for automotive dealerships. For automotive dealerships, this includes: Search Engine Marketing (SEM): Paid advertisements on search engines like Google. Engage with Online Reviews Customer reviews play a significant role in influencing potential buyers.

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Dealerships Automotive Demographic Customer 52

Shawn Ryder

SEPTEMBER 16, 2024

In today’s digital age, having an engaging website is crucial for automotive dealerships. Local SEO Since most car buyers start their search locally, focus on local SEO strategies: Claim and optimize your Google My Business listing. Gather positive customer reviews to enhance credibility.

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Turbo Marketing Solutions

JUNE 14, 2024

Utilizing email campaigns in the automotive sector allows direct interaction with potential customers, making communication feel special and relevant. So with keen planning, an email campaign could become a key player in highlighting your dealership's value, special deals and much more.

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Turbo Marketing Solutions

APRIL 8, 2024

This means that buyers and sellers get better deals faster because AI gives them helpful insights based on lots of data. By leveraging AI , dealers and buyers can benefit from more transparent and data-driven trade-in assessments, leading to more equitable and informed negotiation outcomes.

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Market Doctors

SEPTEMBER 4, 2024

Automotive SEO is a powerful tool that can significantly boost the success of car dealerships. By optimizing your online presence, you can attract more potential buyers and increase sales. Understanding the fundamentals of automotive SEO is essential for every dealership aiming for long-term success.

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Motor Trader

JUNE 24, 2024

The modern car buyer prioritises strong customer service over vehicle pricing, Regit CEO and Founder Chris Ashton-Green told Cox Automotive’s Insight Quarterly readers. Cox Automotive’s insight director Philip Nothard added: “This new survey reveals some reassuring opinions for dealers.

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Turbo Marketing Solutions

APRIL 4, 2024

AI uses data to understand what each buyer wants, changing how we market and sell cars. By analyzing customer data, AI can predict preferences and recommend suitable vehicles to potential buyers, reshaping the traditional model of vehicle sales by delivering personalized recommendations and creating a more tailored online sales experience.

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AutoSuccessOnline

JANUARY 31, 2024

Cox Automotive will occupy the largest exhibition space at NADA Show 2024, Feb. The Cox Automotive Village on site spans almost 29,000 square feet, equivalent to half a football field and includes 10 booths, the Cox Automotive stage, and more than 200 demonstration stations. 1-4 at the Las Vegas Convention Center.

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Market Doctors

JUNE 5, 2024

As the automotive industry continues to evolve and embrace modern marketing strategies, it’s increasingly important for dealerships to stay ahead of the curve and provide value through cutting-edge, multi-channel marketing efforts.

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Dealerships Automotive Marketing ROI 52

Autosoft

APRIL 22, 2024

5 Things You Can Do to Accelerate Your Dealership Deals April 23, 2024 Bryce Veon 5 mins read Are you looking to enhance your dealership’s sales process and close deals faster? Here are 5 key strategies to streamline your dealership’s operations and get those deals moving: 1. Let’s read on!

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Automotive Mastermind

JUNE 14, 2024

In today’s increasingly digital age, providing a seamless omnichannel retail experience is more important than ever for dealers to engage and convert buyers. Improve attribution: Gain deeper insights into how customers interact on the customized landing page and adjust their deal based on buying preferences.

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Turbo Marketing Solutions

JULY 31, 2024

In today’s fast-paced automotive industry, pressure from management to boost sales while keeping costs down can be overwhelming. AI revolutionizes sales funnel analysis in the automotive industry by tracking customer behaviors, predicting outcomes, and streamlining marketing strategies. This is where AI steps in.

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Auto Alert

APRIL 5, 2024

10 Ways to Upgrade Your Automotive Sales Process In the highly competitive automotive industry, the automotive sales process can make all the difference between success and failure. Here are ten effective ways to enhance your automotive sales process and drive more sales: 1.

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Turbo Marketing Solutions

APRIL 9, 2024

This helps dealerships enhance transparency and accuracy in pricing, leading to better customer satisfaction and improved returns on investment How AI is Revolutionizing the Automotive Pricing Process In the past, deciding on a price for a car was a long and labor-intensive process. But today, AI is changing this entire process.

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Automotive Customer Dealerships Marketing 52

AutoSuccessOnline

MAY 17, 2024

Customers consistently rely on the phone to inquire about vehicles, schedule test drives and negotiate deals. Connection Rate The first crucial KPI in automotive phone lead management is the connection rate. When a potential buyer is having a tough time picking a firm time and date, utilize the “whittle and shepherd” technique.

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Turbo Marketing Solutions

JUNE 12, 2024

The power of CTAs lies in their ability to spark action from potential car buyers. In the automotive industry, compelling CTAs such as "Find Your Dream Car," "Get Exclusive Deals Now," and "Book Your Test Drive" can effectively drive engagement and conversions. Nowadays, everything is online.

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Turbo Marketing Solutions

FEBRUARY 20, 2024

By employing these tools, you can: Automate Lead Nurturing: Set up automated workflows to nurture leads at every stage of the buyer's journey, delivering personalized content and maintaining consistent communication. Think about what car buyers would be typing into a search engine if they were looking for a vehicle.

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