Women Automotive Network

DECEMBER 13, 2023

Women Automotive Network has announced its exciting line-up of events for 2024 to offer automotive professionals the unique opportunity to meet the next generation of leaders and network with current industry role models. The agenda for this must-attend event will be going live this month, with the first speakers being announced soon.

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Carscoops

MAY 8, 2024

” The Celestiq marks Cadillac’s return to the ultra-luxury segment and it appears buyers can expect an ownership experience worthy of something that costs $340,000. To help elevate the brand and customer experience, the listing mentioned possible “surprise and delight opportunities.”

Buyer 109

Buyer Management Customer Development 109

Shawn Ryder

SEPTEMBER 12, 2024

In an increasingly digital world, video marketing has emerged as a powerful tool for automotive dealerships to attract and retain car buyers. For automotive dealerships, video marketing can significantly influence buyer behavior, offering unique opportunities to showcase vehicles and engage with customers.

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Buyer Marketing Dealerships Customer 52

Canadian Auto Dealer

SEPTEMBER 17, 2024

This month Gordie Gerbrandt, Vice President of Canada for the Tim Lamb Group — a large dealership sales and acquisitions firm in North America — brokered the sale of Forest City Mazda to Leavens Automotive Group, which changed the name to Leavens Forest City Mazda. The newly renamed dealership is located at 652 Wharncliffe Road S.,

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Automotive Dealerships Deal Sales 52

CarExpert

JANUARY 9, 2024

UPDATE, 10:45am 10/01/2024 – We’ve updated the opening of the story to make clearer the fact the dealer wasn’t involved in the alleged scam, and added detail about similar scams hitting buyers of other brands. “Our team will always do whatever it can to get stolen money back. .”

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Buyer Banking Customer Dealerships 119

Automotive Mastermind

APRIL 13, 2023

Success in the automotive industry requires personalized marketing and sales strategies that recognize each buyer’s unique needs and preferences, at every stage of the buying journey. Dealers must understand their buyers on a deeper level to fuel personalized communications that keep customers engaged over time.

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Buyer Automotive Demographic Pre-Qualify 52

Shawn Ryder

SEPTEMBER 14, 2024

In today’s digital age, social media has become a crucial tool for car dealerships looking to connect with potential buyers. Here’s why social media matters for your dealership: Wide Reach: Social media allows dealerships to reach potential buyers where they spend most of their time online.

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Buyer Dealerships Demographic Consulting 52

Drive.com

JANUARY 8, 2024

An electric car has topped the new vehicle sales charts in Australia for the first time among buyers who bought privately – rather than through a business or fleet. The favourite new car among private buyers in Australia last year was electric – the Tesla Model Y family SUV – for the first time, new data shows. Meanwhile just 22.5

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Buyer Sales Automotive 133

Shawn Ryder

SEPTEMBER 17, 2024

The automotive industry is highly regulated, with a myriad of state-specific laws governing everything from advertising practices to consumer rights. Understanding how to align your dealership’s digital presence with state-specific automotive laws can enhance your credibility and trustworthiness among consumers.

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Dealerships Automotive Finance APR 52

CarExpert

APRIL 11, 2024

Last month, the Australian Automotive Dealer Association (AADA) welcomed the Federal Government’s commitment to allocate $60 million in funding towards EV charging upgrades across the nation’s car dealership networks. The AADA has been one of the lobby groups more critical of the Federal Government’s New Vehicle Efficiency Standard (NVES).

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Buyer Networking Consulting Dealerships 111

AutoSuccessOnline

JULY 12, 2024

One significant shift is the increasing preference for text messaging over traditional phone calls, particularly in the automotive sales industry. This flexibility is particularly appealing in the context of automotive sales, where potential buyers often juggle numerous inquiries and decisions.

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Automotive Sales Dealerships Customer 98

Shawn Ryder

SEPTEMBER 18, 2024

In today’s fast-paced digital landscape, automotive dealerships need to constantly innovate their marketing strategies to stay competitive. With its visual and auditory appeal, video can effectively communicate your dealership’s message, showcase your inventory, and build a connection with potential buyers.

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Customer Dealerships Automotive Marketing 52

Turbo Marketing Solutions

SEPTEMBER 12, 2024

Staying ahead in the competitive world of automotive marketing requires more than just traditional strategies—it demands innovation powered by cutting-edge technology like Artificial Intelligence (AI). Let's take a closer look at how AI-driven chatbots are enhancing the customer experience in automotive marketing.

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Automotive Marketing Customer Dealerships 52

Turbo Marketing Solutions

JULY 30, 2024

Generating high-quality leads in the automotive industry is no small feat. To pinpoint your ideal customers more effectively, you need tactical precision and strategic insight specific to the automotive domain. Additionally, integrating with automotive CRM systems and focusing on local SEO can greatly enhance lead generation efforts.

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Automotive Marketing Management Customer 98

Shawn Ryder

SEPTEMBER 17, 2024

In today’s rapidly evolving automotive market, digital marketing is no longer optional; it’s essential. This blog post will explore the top digital marketing trends that every automotive dealership should know to attract and retain customers effectively. Top Digital Trends for Automotive Dealerships 1.

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Dealerships Automotive Marketing Customer 52

Shawn Ryder

SEPTEMBER 13, 2024

The automotive industry is experiencing a significant shift as Millennial and Gen Z car buyers come of age. Experience-Oriented: Younger buyers focus on the overall experience rather than just the product itself. Strategies to Engage Millennial and Gen Z Car Buyers 1.

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Buyer Marketing Consulting Demographic 52

Shawn Ryder

SEPTEMBER 18, 2024

In today’s digital marketplace, automotive dealerships must utilize targeted digital advertising strategies to maximize their return on investment (ROI). With the right approach, dealers can effectively reach potential buyers and convert them into loyal customers. Visuals of your inventory can catch potential buyers’ attention.

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ROI Dealerships Automotive Demographic 52

Shawn Ryder

SEPTEMBER 13, 2024

In today’s digital landscape, video marketing has emerged as a powerful tool for car dealerships looking to engage potential buyers and showcase their inventory. Highlight the features, interior details, and special selling points to entice potential buyers.

Buyer 52

Buyer Marketing Dealerships Finance 52

Shawn Ryder

SEPTEMBER 14, 2024

In today’s digital landscape, local search engine optimization (SEO) is crucial for car dealerships aiming to attract nearby buyers. Here’s how to build them: Directories: List your dealership in popular directories like Yelp, Yellow Pages, and local automotive sites. Consistent citations can improve your local SEO.

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Buyer Dealerships Marketing Customer 52

Shawn Ryder

SEPTEMBER 16, 2024

In today’s digital age, connecting with potential automotive customers requires more than just traditional marketing tactics. Understanding Modern Automotive Consumers Before diving into social media trends, it’s crucial to understand who the modern automotive consumer is. Here are some critical trends to consider: 1.

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Automotive Dealerships Customer Marketing 52

Automotive Addicts

JUNE 18, 2024

A recent survey highlighted that a significant portion of car buyers view the absence of Apple CarPlay or Android Auto as a critical factor in their purchasing decisions. However, the integration of these platforms has become a contentious issue within the automotive industry. Source: Automotive News

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Buyer Deal Automotive Manufacturing 105

Turbo Marketing Solutions

JUNE 13, 2024

Boosting conversion rates in the automotive industry starts with a deep understanding of what these rates are. The average conversion rate in the automotive industry is approximately 4%. Now, let's delve into the pivotal factors that contribute to conversion rates in the automotive industry.

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Automotive Dealerships Customer Buyer 97

CarExpert

JUNE 24, 2024

It’s a buyer’s market for used vehicles in Australia, with a sales surge in May being celebrated as a win for motorists looking to save money on secondhand cars. Traditional passenger vehicles such as sedans, hatchbacks and wagons are still the used car of choice for buyers, but there’s an ever-tightening gap between them and SUVs.

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Buyer Sales Automotive Marketing 98

Shawn Ryder

SEPTEMBER 17, 2024

In today’s competitive automotive market, dealerships must leverage every tool available to maximize their return on investment (ROI) in digital advertising. This blog will cover essential digital advertising strategies specifically tailored for automotive dealerships, providing actionable steps you can implement immediately.

ROI 52

ROI Dealerships Automotive Demographic 52

Shawn Ryder

SEPTEMBER 17, 2024

With the rise of smartphone usage, particularly among younger generations, it is crucial for automotive dealerships to adapt their online presence to cater to this audience. Conclusion Optimizing your dealership’s website for mobile is a critical step in reaching the next generation of car buyers.

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Buyer Dealerships Demographic Customer 52

Automotive Digital Marketing

SEPTEMBER 9, 2024

How Artificial Intelligence is Reshaping Automotive Digital Marketing By collecting visitor information during interactive exchanges, virtual assistants expertly identify potential buyers from casual surfers. Instead, they function as automated respondents, offering visitors a journey of self-exploration within the automotive realm.

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Automotive Consulting Management Demographic 52

Shawn Ryder

SEPTEMBER 16, 2024

The automotive marketing landscape is evolving at an unprecedented pace, driven by technological advancements that are reshaping how car dealerships connect with their customers. Artificial Intelligence in Automotive Marketing AI technology is transforming how dealerships engage with customers throughout the buying process.

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Technology Automotive Marketing Dealerships 52

Cox Automotive inc

APRIL 10, 2024

vehicle buyers chose to go electric, according to Kelley Blue Book, a Cox Automotive brand. ® and Cox Automotive has uncovered the top housing markets … Continued The post Realtor.com® ® and Cox Automotive Identify the Top Electric Vehicle Friendly Housing Markets appeared first on Cox Automotive Inc.

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Automotive Marketing Buyer 108

Shawn Ryder

SEPTEMBER 14, 2024

In today’s digital age, mobile optimization is more important than ever, especially for car dealerships looking to capture the attention of the next generation of car buyers. With the right strategies in place, you’ll not only stay competitive in the automotive market but also build lasting relationships with tech-savvy consumers.

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Buyer Dealerships Customer Automotive 52

Turbo Marketing Solutions

JULY 11, 2024

In the fast-paced automotive industry, finding effective ways to generate quality leads often feels like navigating through a maze with no clear exit. A set of proven strategies specifically designed to turn potential buyers into loyal customers? But what if there was a roadmap?

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Automotive Marketing Sales Demographic 93

Turbo Marketing Solutions

JUNE 20, 2024

Mobile optimization in the automotive industry has become a key tool in driving business success, delivering several perks such as stellar user experience and increased conversions. Now, let's dive into exploring how automotive businesses are leveraging mobile apps to create enhanced customer experiences.

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Automotive Retail Manufacturing Customer 96

AutoSuccessOnline

FEBRUARY 19, 2024

Cox Automotive ‘s annual Car Buyer Journey (CBJ) Study reveals that satisfaction with the vehicle shopping and buying experience improved in 2023 after declining in both 2021 and 2022. At 80%, new electric vehicle (EV) buyers continue to report the highest levels of satisfaction with the process.

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Buyer Retail Dealerships Automotive 80

Shawn Ryder

SEPTEMBER 15, 2024

Understanding the Role of Emerging Technologies in Revolutionizing the Automotive Marketing Landscape The automotive industry is undergoing a significant transformation, driven by emerging technologies that are reshaping how dealerships market their vehicles and engage with customers.

Technology 52

Technology Automotive Marketing Dealerships 52

Shawn Ryder

SEPTEMBER 14, 2024

In today’s fast-paced digital world, video marketing has emerged as one of the most powerful tools for engaging customers, particularly in the automotive industry. Why Video Marketing Matters Video marketing allows you to showcase your inventory, share customer testimonials, and create educational content that resonates with potential buyers.

Buyer 52

Buyer Marketing Dealerships Demographic 52

Shawn Ryder

SEPTEMBER 14, 2024

Creating a seamless customer journey is essential for car dealerships looking to engage online car buyers effectively. In this blog post, we will outline best practices for facilitating an engaging online journey for your customers, ensuring you capture their interest and convert them into loyal buyers.

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Buyer Customer Finance Down Payment 52

Shawn Ryder

SEPTEMBER 16, 2024

In today’s competitive automotive market, dealerships must leverage digital advertising strategies to maximize their return on investment (ROI). This blog post provides actionable insights into effective digital advertising strategies tailored for automotive dealerships. Consider showcasing special promotions or new arrivals.

ROI 52

ROI Dealerships Automotive Customer 52

Shawn Ryder

SEPTEMBER 14, 2024

As automotive buyers increasingly turn to social platforms for research and connection, optimizing your dealership’s social media strategy can yield significant results in driving traffic and sales. This blog aims to provide clear, actionable insights for automotive dealers on how to effectively leverage social media.

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Automotive Demographic Dealerships Customer 52