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Understanding Dealership Jargon: Terms the Public May Not Know

Shawn Ryder

F&I (Finance and Insurance) A department within a dealership responsible for arranging financing and insurance for customers purchasing vehicles. The F&I manager will also offer additional products such as extended warranties and GAP insurance. It’s often used as a starting point for negotiations.

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Content Marketing Strategies for Lead Generation in Car Dealerships: Boost Sales Online

Turbo Marketing Solutions

Nurturing leads not only increases the chances of making a sale but also creates loyal customers who will keep coming back for other vehicles, servicing, or even refer friends and family. This approach resulted in a significant increase in website traffic and leads, ultimately leading to an uptick in sales.