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Understanding Dealership Jargon: Terms the Public May Not Know

Shawn Ryder

F&I (Finance and Insurance) A department within a dealership responsible for arranging financing and insurance for customers purchasing vehicles. The F&I manager will also offer additional products such as extended warranties and GAP insurance. It’s often used as a starting point for negotiations.

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Content Marketing Strategies for Lead Generation in Car Dealerships: Boost Sales Online

Turbo Marketing Solutions

For instance, you could create a series of blog posts or videos that walk through the process of obtaining a car loan, explaining terms like APR (Annual Percentage Rate) in simple language, offering guidance on how to improve credit scores for better loan rates, and comparing different financing options available at your dealership.