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Understanding Dealership Jargon: Terms the Public May Not Know

Shawn Ryder

F&I (Finance and Insurance) A department within a dealership responsible for arranging financing and insurance for customers purchasing vehicles. The F&I manager will also offer additional products such as extended warranties and GAP insurance. Doc fees vary by state and dealership.

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Content Marketing Strategies for Lead Generation in Car Dealerships: Boost Sales Online

Turbo Marketing Solutions

Content marketing, when wielded correctly, has a knack for luring in potential customers for car dealerships. It works its magic by stimulating interest and building engagement around the cars and services you offer, while also collecting useful information about the customer. Now, let's talk more about lead generation.