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Ford Really Wants You To Buy Its EVs With 0% APR, Thousands Off, And Free Charger

Carscoops

That includes 0% APR on both the F-150 Lightning and the Mustang Mach-E. That means that buyers or lessees will get a charger installed at their home (if applicable) included in the cost of the car itself. That on its own is already a big cost savings and is a major hurdle to overcome for many EV buyers.

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Changing Auto Buyer Behavior: Tips to Help Dealers Adapt

Automotive Mastermind

One of the biggest keys to success for dealers in the automotive industry is to consistently keep up with their buyers’ preferences. Still, S&P Global Mobility notes the average APR has risen for the upper-level credit tiers, but not for the lowest tier, including credit scores between 300–600. APR in August versus 5.4%

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OEM Trends in Customer Financing

Automotive Mastermind

Coupled with rising federal interest rates, few OEM incentives, and high sales prices, it’s now more important than ever that dealers proactively communicate with their buyers about their financing options. While economic indicators showcase affordability continuing to be a challenge for buyers, EV buyers have bucked the trend.

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