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Understanding Dealership Jargon: Terms the Public May Not Know

Shawn Ryder

The F&I manager will also offer additional products such as extended warranties and GAP insurance. Knowing this price can give buyers leverage during negotiations. APR (Annual Percentage Rate) The annual rate charged for borrowing or earned through an investment. Doc fees vary by state and dealership.

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Content Marketing Strategies for Lead Generation in Car Dealerships: Boost Sales Online

Turbo Marketing Solutions

But here's where people often get it wrong; it isn't just about creating any content, but delivering the right kind of content that resonates with potential car buyers. Blogs and Articles Potential car buyers often search online for tips and information about the car-buying process.